Table of Contents

Why Does A B2B Business Need An Effective Website?

Why Does A B2B Business Need An Effective Website?

Why Does A B2B Business Need An Effective Website?

Why Does A B2B Business Need An Effective Website?

Why Does A B2B Business Need An Effective Website?

Why Great Ads Can’t Fix a Bad Product

Great Ads cant fix a bad product

‘Great Marketing Can Sell ANYTHING’. 

I’m giving you a challenge. Go ahead, disagree with me. 

Look at a clock (or your watch) and spend 15 seconds. Think of a terrible product, that became a massive hit SOLELY because of an awesome ad campaign. 

Can’t think of one? It’s because it doesn’t exist.  (Well, it ‘usually’ doesn’t exist and I’m not talking about exceptions here).

‘If your product is SH*T, there’s no great marketing that’s going to save you.’ Gary Vaynerchuk.

You have probably heard this a lot on social media. But before Gary, good old Ogilvy said the same thing. ‘Great marketing only makes a bad product fail faster.’ 

Why? ….

Bad Product, Hollow Promises

Take the example of Peloton’s Treadmill. They were marketed as a premium home fitness machine. 

Customers can literally sue a company for making false promises through great ads. And hadn’t it been a concern, this law wouldn’t exist, right? 

However, in 2021 they’ve received a lot of backlash after reports emerged that these treadmills posed safety risks. News of adults and children getting injured spread rapidly. 

Later, they had to face lawsuits from affected families. 

Let’s not forget Fyre Festival, which ran a massive marketing campaign (take the Fyre Festival as a product for now). 

The luxury music festival was backed up by celebrities like Kendal Jenner and Bella Hadid. 

Thanks to their bad customer support and almost no food and accommodation system, they were a disaster. 

Billy McFarland was sued and later convicted of fraud and sentenced to 6 years in prison.

William McFarland, Mastermind of Fyre Festival – 6 Years In Prison, $26,191,306.28 Forfeited.

So yes. If you promise consumers a great thing through great marketing, you better keep that promise right. 

But, A Product Doesn’t Necessarily Have To Be ‘Faulty’ to be a Bad Product

You can launch a good product, but if it doesn’t fit the market, or there’s hardly anyone who needs it, then it’s a bad product regardless of how good it is. 

Take Google Glass, for example. In the early 2010s, everyone was hyped about its entry into the market. Sleek design, futuristic concept, you name it, the product had everything to be called a ‘groundbreaking innovation’.

Or, take the launch of Apple Vision Pro in 2024, a recent example that you might relate to. It had everything to be hyped about. It took augmented reality to a new height. 

Now, both Google Glass in 2014 and Apple Vision Pro in 2024 have one thing in common. They failed to generate expected sales. 

‘Google Glass – a fascinating failure?’ – BBC

Apple’s ‘Unclear’ Vision: So Close, Yet So Far Away

Will you call this a bad product? Of course not. At least, not when a tech giant like Google and Apple wants to bring it to the market. 

It’s just their product wasn’t a good fit for the market. Or, should I say in terms of marketing, ‘Poor Product Market-Fit’? 

Both Google Glas and Apple Vision Pro had a narrow target market. It seems that they were not targeting average consumers. The people who bought these products found that the use cases weren’t that clear, rather it was a bit ambiguous. Most importantly, these products didn’t solve any problem consumers were facing.

Understanding Product Market Fit (PMF)

Product-market fit refers to the degree to which a product satisfies a strong market demand. It’s the sweet spot where what you’re offering aligns perfectly with what your target audience wants and needs.

Achieving product-market fit requires a deep understanding of your customers, their pain points, and how your product can address those pain points better than any alternative. Without this alignment, even the most brilliant marketing campaign will fall flat. 

Sometimes, Even a Bad Product Can Drive Sales If There’s Strong Product Market Fit

Think of a useless product like the Pet Rock. Would you call this a good product? Of course not. I mean, who buys rocks to use them as pets?

Well, in the 1970s, Gary Dahl created Pet Rocks and marketed it. Yes, it was literally just normal rocks in a box…rocks that had breathing holes. 


It was a ridiculous product more like a gimmick. But Gary knew there was an audience with quirky sense of humor who would buy this ridiculous product just to get some laughs.

Gary marketed it as ‘low maintenance pet’ to add some humor to it. There was even a instruction manual on how to ‘train’ your rock. 

And guess what? It worked.  Not just teenagers, even adults with good sense of humor started to buy the product. It became a bit of a cultural joke “I have a pet… and it’s a rock”.

Within Just 6 months, Gary Dahl made an estimated $15 million dollars. 

$ 15 Million By Selling Rocks? Are You Kidding?

Now, Gary’s target audience wasn’t a great one but they existed. It’s like they wanted to gag-gift their friends. Some individuals just buy unusual stuff out of curiosity and shock value.

Consider these  

  1. People bought from Dahl even though it was a ridiculous product.
  2. He made millions

How? His audience had their own product market fit inside their zone. He figured that there were people that would want to buy some unusual stuff for laughs and he went for it. That’s all. 

Take note here: You don’t always have to ‘solve problems’ to launch a product. You might well just see if there’s a demand for the product or some really good potential buyers for this. 

Gary Dahl didn’t solve a problem here. But he figured, there were a bunch of youngsters from the 1970s counterculture crowd who would love to spend their money on weird things just for laughs.

My point is   If there’s a small group of weirdos that want to buy weird stuff from you, that small group is your target market. And your product is a market fit for them (even though unusual).

Why Strong Product Market Fit is Crucial

  • Customer Retention: If your product gives value to the customers, it will have them coming back to you for more. This will decrease churn and increase customer lifetime value (LTV).
  • Word-of-mouth Growth: When customers love your product, they talk about it. They tell friends, and post about it on social media, leaving positive reviews. All you get is organic growth. 
  • Trust and Credibility:  Products with great market fit gain the trust and credibility of customers. This will lead to brand loyalty and a strong reputation. But it’s important to note that earning the trust is hard but it’s easy to lose.
  • Sustainable Success: A product with a strong product market fit is staying in power, generating consistent revenue. However, you must adapt it to the changes according to market conditions


Is Your Product a Good Fit for The Market?

Look, if you’re an entrepreneur, the product that you’ve made (or you’re trying to make) must mean the world to you. But it’s important to find out if it’s actually good for the market or not. 

Are you willing to admit your product might not be as great as you think it is? Or are you going to keep throwing money at ads, hoping for a miracle?

You can reach out to us. We’ll make an audit if your product is ready to make an entry. 

Let’s talk about the measures you can take to make your product a market fit. 

If someone can sell rocks and make millions, I’m pretty sure you can sell your product too. The catch is we need to find the perfect audience for that. 

And if you think your product is already fit for the market, you must know how to make an entry with a bang, how to maintain the trust you’ve gained and how to keep up with the trend.

More than an agency we’re your strategic ally